Working as a model for Victoria’s Secret is often regarded as one of the most desirable jobs a model could hope to get in her career. The name of the company has become completely associated with gorgeous underwear and fashion shows that are watched all over the world.
Karlie Kloss, Adriana Lima, and Alessandra Ambrosio are just a few of the models that have risen to fame with the help of this company.
However, a new generation of models is entering Victoria’s Secret, and unlike in the past, they represent a wider variety of ethnicities and subcultures.
It is possible to raise a fair criticism against a large number of fashion businesses, and that accusation is that they are unwilling to portray body shapes other than slim ones. After years of discussion, many businesses are beginning to comprehend this concept, but it will be quite some time before everyone catches up.
Despite this, we are moving in the right direction. Check out Sofia Jirau, the first Down syndrome person to model for Victoria’s Secret.
It started when Victoria’s Secret launched their Love Cloud campaign. The concept envisioned increased societal representation for different groups of individuals. Consider those who work in lower-paying occupations, have disabilities, or have certain genetic conditions.
Sofia was one of several models selected for the new line, which the brand is proud of.
Love Cloud rejects outdated notions of beauty and accepts people of all ages and body types. Undoubtedly a significant improvement from the days when they mainly represented tall, leggy, skinny women.
Of course, I mean no harm to celebrities like Behati Prinsloo or Karlie Kloss. They were only carrying out their duties. However, this represents a significant change in the company’s image.
Sofia is also delighted to be at the forefront of it with her fellow models.
The 25-year-old already has some background in modeling. She was selected to walk the New York Fashion Week runway in 2020. A huge step up for a career is to walk the runway for Victoria’s Secret!
“I once dreamed it, I worked for it, and now my dream has come true. I can now let you in on my huge secret: I am the first Down syndrome model for Victoria’s Secret.
It is undoubtedly a dream come true. For all the individuals with Down syndrome who now have another role model to look up to, not just for Sofia.
“I would tell everyone in the world that there are no boundaries and that everything is possible.” she added.
The company has made significant progress in recent years in terms of listening to the feedback that really matters after previously receiving some criticism for their image. This input comes from their primary market, which consists of women.
The opinions and experiences of regular women have influenced their product lines, showing the value of listening to their core market.
Additionally, more and more individuals may now feel confident and attractive while wearing Victoria’s Secret thanks to Sofia and the other stars of their Love Cloud campaign.
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