As a way to help healthcare workers and first responders who are on the front lines of the novel coronavirus outbreaks, Sam’s Club has announced that their “hero” shopping hours will be open to all medical workers, whether they are members or not.

At the moment, employees of a company get two hours on Sunday mornings, from 8 to 10 a.m., to do their own shopping.

But starting on April 19, the free “Hero Hours” for store employees will also be open to healthcare workers. Shoppers will also be given free face masks when they walk in.

The company says it was inspired to start the program after a number of individual branch managers invited local hospital workers to go shopping with them.

Lance de la Rosa, Executive Vice President and CEO of Sam’s Club, said, “Mr. Sam used to say that our employees have the best ideas, and we think this is more true than ever.”

“In the past, a few of our clubs let healthcare workers and first responders shop with our employees early in the morning,” he said.

“It gives me hope to see how our employees help the people around them.

We’re following in the footsteps of those caring clubs by inviting healthcare workers and first responders to shop during this time.

Reports say that all Sam’s Club stores will keep the longer Hero Hours until further notice.